Being a sports enthusiast, in recent years I created a YouTube channel with three friends called “ZURLI”, with the aim of showcasing and promoting a lifestyle connected to the outdoors and full of movement, practicing all kinds of board sports, hiking in the mountains, road trips, and so on. In an effort to get ourselves known and connect with the community, we created our own T-shirts and, of course, promoted them through a video. The idea was to make a video that conveyed the concept of factory production. So we equipped ourselves with work tools, sparks, and a smoke machine to create fog and set up the set.